Guinness maker Diageo has appointed former Tesco boss Dave Lewis in a bid to tackle falling sales and revive the brand’s global performance. The move comes as the company faces challenges from changing consumer preferences, inflation pressures, and increased competition in the beverages market.
Lewis, who successfully led Tesco through a major turnaround during his tenure, is expected to bring his strategic and operational expertise to strengthen Diageo’s market position. The company hopes his leadership will help rejuvenate its flagship brand, boost innovation, and re-engage younger audiences.
Analysts see this appointment as a significant step toward stabilizing the business and steering it back to growth after recent sluggish performance in key markets.
