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A corporate finance veteran, O’Connor brings more than 15 years of experience to the role, including work with public retail and manufacturing organizations.

O'Connor joins Rocky Brands from MedVet, where she served as director, and later as vice president of financial planning and analysis and treasurer. Prior to that, she held the role of treasury lead at Columbia Pipeline Group ahead of its acquisition in 2016.

Previously, she held various finance and treasury roles at L Brands, the former parent company to  retail brands including Victoria’s Secret and Bath & Body Works.

“I am pleased to welcome Sarah to the leadership team as our new CFO and Treasurer,” said Jason Brooks, chairman of the board and chief executive officer. “Sarah’s broad financial experience, public company background in retail and manufacturing, and excellent leadership qualities will ensure that Rocky Brands continues to be well positioned for the future.”

With the appointment, Tom Robertson, who has served as the company’s chief financial officer and treasurer since March 2017, will formally make his transition into the newly created role of chief operating officer — a move which was previously announced in October.

“Sarah is an excellent addition to our organization and I look forward to working closely with her as we transition the CFO role in the coming months,” said Robertson. “Her expertise and insight will prove valuable to our leadership team as we move into the next phase of profitable growth at Rocky Brands.”

​Rocky Brands is a designer, manufacturer and marketer of footwear and apparel whose brand portfolio includes Rocky, Georgia Boot, Durango, Lehigh, The Original Muck Boot Company, XtraTuf, Servus and Ranger.

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